How We Rate

Rating brands on the issues that matter

For more details on our principles, ratings process, sources and the issues we look at.

Unpacking the rating system

Good On You ratings give you the power to make better choices when you shop. Choices that reflect your commitment to doing better by the planet, people and animals. Choices that create a sustainable future in fashion.

We believe fashion brands should be responsible for, and transparent about, their impact. How were the clothes you’re wearing made, and how do your favourite brands stack up on the issues that matter?

The Good On You brand rating system considers the most important social and environmental issues facing the fashion industry to assess a brand’s impact on people, the planet and animals.

People

We look at brands’ impact on workers across the supply chain. These include policies and practices on child labour, forced labour, worker safety, freedom of association (the right to join a union), gender equality and payment of a living wage. We consider how well a brand ensures that its policies are implemented: do they empower workers, have supportive supplier relationships, or conduct meaningful audits? Do their policies protect workers from the impacts of COVID-19?

Rating System

Derived from an average of the scores for each area - people, planet, animals.

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Great

These brands demonstrate leadership in all three areas. They are typically very transparent, and have both strong policies and strong assurance (e.g. from one or more broad-based certification) to address the most material issues across their supply chain.

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Great

These brands demonstrate leadership in all three areas. They are typically very transparent, and have both strong policies and strong assurance (e.g. from one or more broad-based certification) to address the most material issues across their supply chain.

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Great

These brands demonstrate leadership in all three areas. They are typically very transparent, and have both strong policies and strong assurance (e.g. from one or more broad-based certification) to address the most material issues across their supply chain.

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Great

These brands demonstrate leadership in all three areas. They are typically very transparent, and have both strong policies and strong assurance (e.g. from one or more broad-based certification) to address the most material issues across their supply chain.

Text

Great

These brands demonstrate leadership in all three areas. They are typically very transparent, and have both strong policies and strong assurance (e.g. from one or more broad-based certification) to address the most material issues across their supply chain.

Good on people,
the planet and animals.

Good on you.

Good On You is the #1 source of trusted brand ratings, articles and expertise on ethical and sustainable fashion. We rate thousands of fashion brands, all assessed against our robust rating system for their impact on people, the planet and animals.

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